Cosmetista Expo Casablanca 2026

Four days at Cosmetista Expo in Casablanca

In May we travelled to Morocco for the 9th edition of Cosmetista Expo North & West Africa, held from 16 to 19 May 2026 at the Casablanca International Fair, opposite the Hassan II Mosque. The exhibition brings together beauty and fragrance professionals from across the region.

Morocco is an important market for us. Fragrance is part of daily life here, and people have a clear and well-informed sense of what they like. Taking part in Cosmetista Expo gave us the opportunity to meet that audience in person and to build relationships across North and West Africa.

Visitors to our stand were attentive and knowledgeable. They took their time with each fragrance, asked thoughtful questions about how they are made and gave us honest, considered opinions. Many returned later with colleagues or family members for a second view. That kind of direct feedback is extremely valuable to us.

We left Casablanca with new partnerships and a clearer understanding of the region. Our thanks go to everyone who visited us during the four days.